LO1- Trailer/ Music video analysis

The first clip I will be analysing is the trailer for FIFA 21 produced by EA Sports. The purpose of this trailer is to try entice the audience into purchasing the game which fully released on the 9th of October around the world. The audience for this product is people who are interested in football as it is a football game but also predominantly at younger males as they stereotypically are more likely to game and play football. 

The trailer begins with the cover star Kylian Mbappe in a zoom call with fellow PSG teammates to showcase to the audience that this a cooperative video game where you can play with friends. This will interest the audience as gaming is meant to be enjoyable with friends or by yourself. Throughout the trailer, short clips of gameplay are used to give the audience a taste of what the game they are about to purchase looks like. This is also accompanied by little graphics showing where players like Joao Felix, Erling Haaland and Trent Alexander-Arnold grew up which could convey to the audience the story of these players and where is all began. Also, the trailer features newly added content to game which will excite the audience and further encourage them to purchase the game. As the trailer comes to an end there is a screen that gives the audience a chance to pre order the game if the trailer appealed to them and also a link to a playlist where the viewers can further explore the game if the trailer didn’t quite convince them to buy yet.

Overall, the trailer flowed smoothly as the production company used continuity editing to transition between clips therefore making it easy for the audience to watch and make their own judgments. In addition, the trailer has dialogue from the players which send various messages of unity and to never stop. The song through out the trailer is joyful and the colours scheme used is bright which showcases to the audience that the game is fun and exciting to play. This promo is suitable for the purpose as it shows the audience what will be in the game when launched and also it features some people’s favourite players which will always help with selling the product. 

The second clip I will be analysing is a clip from the BBC and it informs the nation that the UK has surpassed 50,000 COVID deaths, the most of any country in Europe. The purpose of this video is to keep the UK public on alert to stay safe from the virus and that it is important to protect each other. There is a wide rage target audience for this video as anyone can catch COVID but mainly the audience would be adults as they are the ones who mostly watch the news.

The video begins with the BBC presenter stating the fact that the UK has surpassed 50,000 COVID deaths and gives other valuable statistics. Then the video shows the deaths of two men and the experiences of a daughter and a wife as they’re being interviewed. There is a short clip for each of the men giving a description of who they were and if they had any conditions. This will impact the audience as it may make them realise that the victims in the video could be them so they will be encouraged to stay safe. At the end of the video, health editor Hugh Pym gives information on the international death rate per 100,000 compared to other countries around the world which will inform the audience therefore keeping them more aware.

 

In conclusion, the video is professionally put together and is easy to follow along and understand which is needed for a informative video as they are important. There are many messages in the video such as to stay safe and to keep others protected which will make the audience feel it is a necessity and a real danger. There was no need to use background music as it will make it harder for the audience to listen and understand. The BBC used there classic red and white  as that is their identity an house style. This makes it easy for people to remember who they are. This promo is suitable for the purpose as it gives vital information to the public about COVID 19 and warns them of the dangers by giving examples of deaths and the impacts its had on families lives.

In comparison, the two clips both achieve their purpose but in different ways. A trailer is good as it helps promote and sell a product to an audience whereas, an informative video is good for giving people knowledge and make them aware.

The third clip i will be analysing is from the World Health Organisation's Youtube channel as it tells you how to wear a medical mask. The purpose of this video is to try and protect the public from COVID by wearing a mask which prevents the spread of the virus. The target audience for this product is for anyone as anyone can get COVID. 

The video begins with a shot of text which tells the audience what the video is going to be about. It also has information on who it talking and who needs to wear a mask. During the video, the women who is talking to the camera is doing a tutorial on how to wash you hands, how to wear the mask and also how to take it off correctly. At the end of the video, the women gives advice and tips on what to do when the mask is no longer usable. There is also a graphic displaying the World Health Organisations logo and name in many different languages as they support everyone. Subtitles are provided for people with hearing disabilities so this makes the video more suitable for a wider audience. There is background music which is non diegetic to make the video more enjoyable for the audience. Lastly, there are small, colourful text boxes which provide the audience with more information and make the video look brighter and more appealing.

In conclusion, the video fits the purpose well as its aim is to give a tutorial on how to wear a medical mask which it does well and clearly. The video is also enjoyable to watch due to the bright colours and background music so it isn’t boring. The woman in the video speaks clearly so the audience can understand what she i saying and follow on easily.

The final clip I will be analysing is the trailer for Annabelle produced by New line Cinema. This trailer is designed to entertain its target audience which will probably be teenagers and adults as it is a horror movie. The film trailer is distributed on internet adverts and adverts on the TV.

Firstly, the clip begins with a close up shot of the doll, Annabelle, as that is the main character/ object in the movie. This creates an sense of unease and anticipation for the audience. During the trailer there are scenes from the film which will interest and excite the audience. At the end of the trailer there is a jump scare to try and intrigue the audience plus there is the release date so the audience knows when the full film is released. In addition there is also the names of some of the companies involved in the production of the film for example Warner Bros and Atomic Monster. During the trailer, there was non diegetic background music and sound to try and build tension for the audience and leave them on the edge of their seats. It also shows some of the main characters in the full film which may interest a couple viewers if they see their favourite actors.  There are short cuts in between clips to try and divert the attention elsewhere leaving the audience asking questions and wanting answers.

In conclusion, this trailer will entertain its target audience as it provides scenes from the final film which may encourage people to buy it when released. It also makes the audience want to know what happens therefore grabbing their attention. 

In comparison, the third video suits is purpose well as it is meant to educate it’s audience during a tough time for everyone and it does that clearly. However, the fourth video is a trailer meant to entertain an audience and convince them to buy the final product.