Notes from Rob Speranza

Producer is responsible for raising the budget for the product and hiring

Live producer tells people how to spend the budget

Music videos:

Story behind it

Making something that is a marketing device

Increases an artists popularity

Before worrying about costumes, quality, images and lighting, a good music video needs the band’s image, the fanbase, social media, their ‘look’, what do they want?, budget? and who are they?

Inspired by the music

Be original

Think about the audience

Film more than you need

Make sure people will enjoy it, make sure the performers know what they’re going to be doing

If an idea sounds bad at the start it might evolve to sound good 

Performance video is just the artist singing and dancing, narrative is where there is a performance and narrative 

Promo:

Promotional, to help sell the music and the artist



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