Rob Speranza – Employer Notes on Planning a Promo

 












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Notes from Rob Speranza

Producer is responsible for raising the budget for the product and hiring Live producer tells people how to spend the budget Music videos: Story behind it Making something that is a marketing device Increases an artists popularity Before worrying about costumes, quality, images and lighting, a good music video needs the band’s image, the fanbase, social media, their ‘look’, what do they want?, budget? and who are they? Inspired by the music Be original Think about the audience Film more than you need Make sure people will enjoy it, make sure the performers know what they’re going to be doing If an idea sounds bad at the start it might evolve to sound good  Performance video is just the artist singing and dancing, narrative is where there is a performance and narrative  Promo: Promotional, to help sell the music and the artist
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What are music videos for

To help promote an artist and show their image. Promote tours, albums, films and encourage chart sales e.g. Sam smith sang in the new James Bond film. Star persona is the media representation of an artist e.g. lady gaga is eccentric. They establish performance skills e.g. dancing, musical instrument. Sven E carlsson (1999) There are 3 types of music videos and they are performance clips (were the artist is dancing in the video), a conceptual music video (a narrative video or a video with a story) and hybrid video (which has a story in it but also a performance). Performance types are singing, dancing, instrumental and concert. Conceptual can be narrative based, abstract/artistic, hybrid (performance and narrative) Daft punk around the world music video  https://youtu.be/LKYPYj2XX80 Andrew Goodwin (1992) 6 Codes and conventions 1. There is a relationship between the lyrics and the visuals which illustrate, amplify or contradict the lyrics. This can be shown in the music video of rip...
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LO1- Trailer/ Music video analysis

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The first clip I will be analysing is the trailer for FIFA 21 produced by EA Sports. The purpose of this trailer is to try entice the audience into purchasing the game which fully released on the 9th of October around the world. The audience for this product is people who are interested in football as it is a football game but also predominantly at younger males as they stereotypically are more likely to game and play football.  The trailer begins with the cover star Kylian Mbappe in a zoom call with fellow PSG teammates to showcase to the audience that this a cooperative video game where you can play with friends. This will interest the audience as gaming is meant to be enjoyable with friends or by yourself. Throughout the trailer, short clips of gameplay are used to give the audience a taste of what the game they are about to purchase looks like. This is also accompanied by little graphics showing where players like Joao Felix, Erling Haaland and Trent Alexander-Arnold grew up wh...
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