Producer is responsible for raising the budget for the product and hiring Live producer tells people how to spend the budget Music videos: Story behind it Making something that is a marketing device Increases an artists popularity Before worrying about costumes, quality, images and lighting, a good music video needs the band’s image, the fanbase, social media, their ‘look’, what do they want?, budget? and who are they? Inspired by the music Be original Think about the audience Film more than you need Make sure people will enjoy it, make sure the performers know what they’re going to be doing If an idea sounds bad at the start it might evolve to sound good Performance video is just the artist singing and dancing, narrative is where there is a performance and narrative Promo: Promotional, to help sell the music and the artist
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